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June 26, 2024 | Pulsebay

Can a Platform Change Influence SEO?

By moving away from a sluggish, troublesome platform to a headless architecture, some businesses have moved up 30 positions to the first page of search results.

June 26, 2024 | Pulsebay

Building TradesUp: Innovative App Development Strategies with Flutter

Our team has been busy with TradesUp, the Uber for tradies. Not only does it simplify tradie searches, but it also aims to shake up the market by eliminating success fees.

June 26, 2024 | Pulsebay

3 Month Review of Our App Performance

We are excited that our ads are reaching beyond borders, achieving over 500 downloads in less than three months. Here’s what we’ve learned from our early days.

From the Kiwi Corner


June 28, 2024

Faceless Videos: The New Trend?

Not comfortable in front of the camera? Check out Ossa.ai for creating text-to-short form videos in minutes—completely faceless!

The rise of faceless videos is revolutionizing content creation, offering a perfect solution for those uncomfortable being on camera. Ossa.ai is at the forefront of this trend, enabling users to create engaging short-form videos quickly and easily. By transforming text into dynamic video content, you can communicate effectively without ever stepping in front of a camera.

Faceless videos are particularly useful for businesses looking to maintain a professional image or adhere to brand guidelines without relying on specific individuals. They also cater to the growing demand for content diversity and accessibility, reaching audiences who prefer visual content over written text.

With tools like Ossa.ai, you can produce a wide range of content types, from explainer videos and tutorials to promotional clips and social media posts. The platform offers customizable templates, animations, and voiceover options, allowing you to create polished and professional videos effortlessly.

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June 28, 2024

Simple Automations

Still reminding people about appointments or replying to social media posts one by one? Try the new AI feature from Zapier to automate these tasks and save time.

Automation is becoming a game-changer for businesses looking to enhance efficiency and productivity. Zapier’s new AI features offer a powerful way to automate repetitive tasks, freeing up your time for more strategic activities. For instance, you can set up automated reminders for appointments, ensuring no-shows are minimized without manual follow-ups. Social media management is another area where automation can make a significant impact. Responding to comments, thanking followers, or even posting updates can be streamlined using AI-driven workflows. This not only saves time but ensures consistent engagement with your audience. Moreover, integrating AI automation with other tools and platforms you use can create a seamless operational environment. Whether it’s syncing with your CRM, updating spreadsheets, or managing email campaigns, the possibilities are vast. Zapier’s user-friendly interface makes it accessible, even for those with minimal technical skills.

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June 28, 2024

Adopt Consent Mode

Google Ads are switching from cookie-led mode to collecting end-user consent choices with Consent Mode. It affects all measurement features. Have you adopted it yet?

Consent Mode is a crucial update from Google Ads, designed to adapt to increasing privacy concerns and regulatory requirements. It allows advertisers to adjust how their Google tags behave based on the consent status of their users. If a user does not consent to cookies, Consent Mode ensures that your measurement tags can still work in a more limited manner. This helps maintain measurement accuracy while respecting user privacy.
By implementing Consent Mode, you can continue to gather essential data for optimization and reporting, even when users decline cookies. It’s important to update your tag implementation to include consent settings and integrate with your consent management platform (CMP). This way, you ensure compliance with GDPR and other privacy laws without compromising on data insights. For those who have not yet adopted Consent Mode, it’s critical to start planning the integration. Review Google’s documentation, understand the required changes, and begin updating your tags. Early adoption can give you a competitive edge by maintaining robust data collection practices while adhering to privacy standards.

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