How much does digital marketing cost in New Zealand?
Whether you need SEO, Paid Ads, or a comprehensive growth strategy - answer a few questions and we'll email you a tailored range.
What affects the cost
- Channels: Google Ads (Search / PMax / Shopping), SEO, AI search (AEO), or full-funnel
- Management fee is monthly and separate from your ad spend
- One-off setup (analytics/tracking, landing-page fixes, initial creative) is billed once, separate from the monthly
- SEO is scoped by how many keywords you target
- How competitive your market is and how much reporting you want
Answer the scoping questions above and we'll email you a tailored range for your exact requirements - the calculator adapts its questions to what you tell it.
Frequently AskedQuestions
How much does digital marketing cost in New Zealand?
At Pulsebay, monthly marketing management starts from NZ$500/month, depending on the channels (Google Ads, SEO, AI search, or full-funnel) and how competitive your market is. For paid ads, this management fee is separate from your advertising budget, which is paid directly to Google or Meta.
How much does Google Ads management cost?
Google Ads management at Pulsebay starts from NZ$500/month. Unlike other agenicies we don't take a percentage on your ad spend. Multiple channels or a larger product range cost a little more to manage. Your ad spend is separate and stays in your control - we recommend a budget based on your goals and market.
Is the management fee separate from ad spend?
Yes. The management fee covers our work - strategy, setup, optimisation and reporting. Your ad spend goes directly to the ad platform (Google, Meta). So a $500/month management fee plus, say, a $2,000/month ad budget means $2,000 goes to Google directly from your credit card and $500 to us.
How much does SEO cost in NZ?
SEO retainers start from around NZ$800/month and depend on whether the focus is technical SEO, content and on-page, local SEO, or e-commerce SEO - and how competitive your keywords are. SEO is an ongoing investment; results compound over months.
How much does AI search optimisation (AEO/GEO) cost?
Getting cited by AI assistants like ChatGPT, Perplexity and Google's AI Overviews is a newer discipline. We offer one-off AI visibility audits and ongoing AEO programs from around NZ$800/month. It pairs well with traditional SEO.
What affects marketing cost the most?
The main drivers are the channels you need, how competitive your market is, your creative and content readiness, the depth of reporting you want, and whether you want an ongoing partnership or a one-off campaign.
Is there a minimum commitment?
Marketing works best as an ongoing engagement - Our contracts are month to month meaning no fixed contracts but we ask for a 3-month minimum so there's time to gather data and optimise. We can also scope a single campaign or a small test if you'd prefer to start lighter.
Do I need a website first?
For paid ads and SEO, a website that converts is where the value lands. If your site underperforms or you don't have one yet, we'll factor that into the plan - and we build websites too, so it can be handled together.
Do you provide a fixed marketing quote?
Yes. The calculator gives a ballpark monthly range, then we scope your goals on a free call and provide a clear monthly proposal before anything starts.