Site Speed and Conversion Rate BothAre Costing You, Probably
Site speed
affects your Google rankings (Core Web Vitals are a ranking factor), your visitor retention (53% of mobile users leave if a page takes more than 3 seconds to load), and your paid traffic efficiency (slow landing pages mean higher CPCs and lower Quality Scores).
Conversion rate
affects how many of your existing visitors become customers. A website with 1% conversion rate that doubles to 2% doubles your revenue from the same traffic. Most websites have significant conversion problems that nobody's addressing because they're chasing more traffic instead of fixing what they have.
We work on both because bringing more people to a slow, poorly converting site is an expensive way to grow.
Site Speed Optimisation
Making Your Site LoadLike It Should
LCP (Largest Contentful Paint), FID/INP (interaction response), and CLS (layout stability) the three metrics Google uses to measure page experience and factor into rankings. We identify and fix the specific issues dragging your scores down.
Oversized, uncompressed images are the single most common cause of slow websites. We implement proper image compression, next-gen formats (WebP, AVIF), lazy loading, and responsive image serving.
JavaScript bloat, render-blocking resources, unused CSS we audit and clean. Theme frameworks and page builders often load large quantities of code that your site doesn't need. We remove what isn't being used.
Server-side caching, browser caching, and CDN distribution for static assets so repeat visitors load instantly and global visitors aren't penalised by your server's location.
Sometimes the server is the problem. We assess your current hosting against your traffic requirements and can migrate to a higher-performance environment where needed.
Conversion Rate Optimisation
Getting More from the Traffic You Already Have
Conversion Rate Optimisation
01
Landing Page Optimisation
Audit of your highest-traffic entry pages - headline clarity, above-the-fold content, page structure, and CTA placement. We make specific, evidence-based changes, not aesthetic preferences.
02
Checkout & Form Optimisation
For ecommerce sites: abandoned cart analysis, checkout step reduction, payment option optimisation, and trust signal implementation. Every unnecessary step is a customer you're losing. Explore our ecommerce solutions.
03
A/B Testing
Testing headline variations, CTA copy, page layouts, and form designs - with statistical significance, not gut feeling. We set up tests, measure them properly, and implement the winners.
04
Heatmaps & Session Recording
Understanding what visitors actually do on your pages - where they click, where they stop scrolling, where they leave. Evidence-based optimisation starts with knowing what's actually happening.
05
Analytics Setup & Attribution
Google Analytics 4 configured correctly, conversion events tracked, and attribution set up so you know which channels and pages are driving actual revenue - not just traffic.
Most NZ business websites we audit are in the "poor" or "acceptable" bands on speed. Most have significant conversion optimisation opportunities that have never been addressed.
Pricing
Performance OptimisationPricing
Ongoing conversion rate optimisation (monthly A/B testing, analytics, iteration) is available as a monthly retainer from.
Frequently AskedQuestions
How much difference does site speed actually make?
Measurable difference. Google's research shows a 1-second delay in mobile load time reduces conversions by up to 20%. For a site generating $100,000 in annual revenue, a 20% improvement in conversion from speed fixes pays for the optimisation work in months.
Our site looks fine is it actually slow?
Looks and speed are different things. Run your URL through Google PageSpeed Insights and look at the Core Web Vitals scores. Most sites that "look fine" have mobile scores below 60 and significant load time issues that users experience without consciously noticing.
How long does a performance optimisation project take?
An audit: 1 week. Implementation of fixes: 2–4 weeks depending on the scope of changes required. Conversion optimisation is ongoing meaningful A/B test results typically take 4–8 weeks per test.
Do you work on platforms other than WordPress?
Yes Shopify, BigCommerce, and custom web apps all have performance optimisation requirements specific to their architecture. We've worked across all of them. Explore our web development services.
What if the performance problems require rebuilding parts of the site?
We'll identify this in the audit and be upfront about the trade-offs. Sometimes a specific performance issue can only be properly fixed with development work we'll quote that separately and let you decide if the ROI makes sense.
How Fast Is Your Site, Really?
Find Out for Free.
Book a 30-minute call we'll run your site through a performance audit live on the call and show you exactly what's holding it back.